This brand book showcases Good Dog’s identity, a fictional dog boarding company, which provides services such as training, grooming and boarding. The large format of the book was chosen to hold the details of the designs to actual scale – important for the stationery presentation.
The logo concept aims to convey affection through the intimacy and tenderness of a caring hand hugging a dog. The colour brown and orange communicate stability as well as liveliness. This design presented largely on a white and minimal background establishes a fresh and inviting brand.